Social Media Content Tracking
Social Media Content Tracking

Social Media Content Tracking

1. Objective

We are automating the process of collecting real-time data of desired topics from various sources, analyze the data and generate insightful content as engaging videos and distribute it to the relevant organizations based on what topic they want to track.

2. Data Collection

Sources

  • Twitter: Tweets related to given keywords/hashtags.

  • Reddit: Posts and comments from relevant subreddits.

  • News Articles: Online news websites and RSS feeds containing the keywords.
  • LinkedIn: LinkedIn feed and relevant topic discussions.

Methodology

  • Use web scraping and APIs where available (e.g., Twitter API, Reddit API).
  • Create our own scrapers, when free APIs are not available.

  • Keyword-based filtering to fetch relevant data.

3. Sentiment Analysis

Goals

  • Extract key emotions or topics if possible.

Approach

  • Use pre-trained sentiment analysis models (e.g., Hugging Face transformers, TextBlob, Vader).

  • Fine-tune or customize models for domain-specific sentiment detection.

Output

  • Sentiment-labeled dataset for content generation.

  • Visualizations or summaries of public mood trends.

4. Text Content Generation

Objective

  • Generate blog-style textual summaries and insights based on scraped data and sentiment analysis.

Method

  • Input: Aggregated data + sentiment scores.

  • Use Large Language Models (LLMs) such as GPT (OpenAI, Hugging Face models) to generate:



    • Summaries

    • Opinion pieces

    • Trend analysis

Features

  • Tone adaptation (e.g., formal, casual, journalistic).
  • Inclusion of quotes or excerpts from real posts/articles.
  • SEO-friendly content generation.

5. Video Creation

Purpose

  • Create engaging video content to deliver the generated text as engaging news.

Workflow

  • Convert generated text into a video script.

  • Use text-to-speech (TTS) engines to produce natural voiceovers.

  • Integrate with Azure AI avatar services (such as Azure Speech Service with Custom Neural Voice and Azure Video Indexer or Azure Bot Framework with avatars) for realistic lip-sync and facial expressions.
  • Use text to video creation tools for engaging content delivery.

  • Add background visuals like relevant images, news tickers, or animations.

Output

  • Short news-style video clips ready for social media sharing.

6. Technology Stack Summary

Component

Suggested Tools / APIs

Data Scraping

Tweepy, PRAW, Newspaper3k, Scrapy

Sentiment Analysis

Hugging Face Transformers, Vader

Text Generation

OpenAI GPT-4 / GPT-4.5, Hugging Face

TTS & AI Avatar Video

Azure AI Avatar Services, Google TTS, ElevenLabs